In July, The Olympia in London was once again host to the IMBIBE Live, one of the world’s leading beverage events focused on the UK on-trade market. Sharish Gin, William Hinton Madeira Rum and Ginja Mariquinhas brands were present, obtaining the most varied reactions, from brand recognition to much enthusiasm for the new discovery.

Over two days – 1 and 2 July – more than 50,000 visitors, including specialist buyers, bar owners and importers, sought to discover the latest worldwide beverage trends to enhance the experience of their customers.

This year, which marked the second time Icon Key has been present, has once again been intense, many B2B meetings held with buyers from leading hotels, pubs and restaurant chains establishing new business opportunities.

However, mark your calender, IMBIBE Live 2020 is already scheduled – June 29-30.


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