The 6th edition of the Lisbon Bar Show took place on May 14th and 15th, at the Beato Convent in Lisbon. In what is considered one of the largest bar trade shows in the world, we were present in a common space optimizing the synergies of our premium brands. Among the many new features presented: a limited-edition Rum exclusive to the Event.
The Icon Key space was dedicated to premium brands such as Sharish Gin, William Hinton Rum, Brandy Louriana, Mad Medronho, Moot Vermute, Ginja Mariquinhas and Maldita Craft Beer. Lots of contacts were made, conversations exchanged, tastings and more tastings on these two intense days, where the heat was felt in various occasions. The feedback was very positive and reflected immediately in sales.
We also introduce Old Man Smokey an exclusive 250 bottle edition of the William Hinton Rum. This edition is the result of a combination of rum produced 33 years ago in the historic Hinton Mill and another 6 years of aging in French oak barrels.